Decision Model
To rank and select the optimal portfolio of IT program investments.
What Makes this Model Unique?
The model has been customized and applied for making decisions in product development, research, supply chain, marketing, information technology and sales investment programs.
Most of these results are documented in articles and case studies published by a number of leading CIO magazines and IT research companies. CIO’s who have used this model have presented their positive experiences with this approach at executive conferences worldwide. The benefits have been significant enough that other business functions in the same company have asked to have this approach customized for them.
Clients
Below is a list of the major clients that have achieved significant results with the help of Thomas J. Murphy:
· Campbell Soup Company
· Compaq Computer
· Digital Equipment Corporation
· Golden Harvest Co.
· Nabisco Foods
· Northeastern University
· Welch Foods Company
· J.C. Robinson Seed Company
CIO references are available, upon request.
Overview
The Decision Model is an approach applied by CIO’s to rank and select an optimal portfolio of IT program investments. All potential IT programs, including business driven and infrastructure are scored on a common set of customized decision criteria. This allows an entire range of global IT programs to be mapped and compared against an identical set of scoring questions. The CIO selects those IT programs that offer the highest value to the company and the best potential for successful execution.
Use of the Model
The Decision Model has been used by CIO’s in global corporations to create a simple and consistent method of selecting and improving IT program investment decisions. A multidimensional scoring process reduces the risk of poor IT investment choices and identifies ways to improve the return on selected IT programs. In several cases, clients have seen multimillion-dollar benefits in the first 30 days of implementing the model. Some specific reasons companies have adapted this IT planning model include:
· Defining a common set of decision factors for any IT investment
· Improving the impact and success of critical IT programs
· Allowing business units to participate in the planning process
· Make IT planning more strategic and business focused
· Identifying future areas of maximum IT impact
The Planning Process
A customized scoring model will take approximately 2 weeks to customize and develop for an IT organization. A team of senior planning consultants, with direct experience implementing this approach with CIO’s and global firms, will lead this effort. The effort will require a total of two and a half days of effort from the CIO and an IT planning team selected to be involved in the process. At the end of the process the CIO and the client company will have the following deliverables:
· A weighted set of risk and value decision factors completely customized for the client, with feedback from the key business units of the company
· A “Rapid Scoring Process” that allows IT programs to be quickly scored, mapped and compared on an ongoing basis in a group planning session format.
· “Target Map” and “SGORcard” tools that allow scored programs to be visually mapped, selected and improved for both risk and impact.
· Scoring and mapping of 4-6 actual IT investment options for the client.
Is this Model Right for Your Company?
Nearly every company will benefit in some way from a structured approach to making investment decisions. This model provides the most benefit for companies that have one or more of the following characteristics:
· A mix of IT programs that include both infrastructure and business driven
· A minimum annual investment of $1 million in IT spending
· A need to have IT play a more direct role in driving business results
· A trend toward technology playing a more strategic role
· A need to reduce the politics and emotions of decision making
· IT programs and investments that support sales, marketing and business goals
What Can You Expect?
Based upon actual experiences of current and previous clients, you can expect the following immediate and direct results from applying this model:
· A planning model customized to fit the risks and goals of your company
· A standard investment model that is deployed for any IT program
· A completely customized model built within a few weeks
· A return of at least five times the investment in the model within 3 months.
· A planning approach fully adopted by the business units
· A planning approach that helps link IT planning to business planning
· An effective method to communicate IT value throughout the company
Target Decision Map
Below is a sample Target Decision Map.

How to Begin?
To find out if the Decision Model would benefit your IT planning effort, you may contact:
Tom Murphy:
tom@thomasjmurphy.com
Tel: 978_897_9112
Will O’Brien:
will@thomasjmurphy.com
Tel: 978_897_4562